Phase 4 - Anti-Racism Campaign

Nike - Stand Up Speak Up Campaign.






This is one of the campaigns used to try to cut down on racism within football. This is an interesting clip but it is very minimalistic, using only facial expressions and signs to portray the ideology behind the clip. It shows that you do not have to make a 3D animation, or something that will blow the audience's mind. Being simple like this, can get the message across. Something that I will most definitely keep in mind, that I don't have to include lots of effects, or special graphics to make this a successful campaign.

What you usually find is a poster accompanying the video clip which allows the producer to market, and 'advertise' this in more than one space. Additionally, Nike release black and white inter-locked wristbands to show that we need to come together as a community regardless of race and embrace culture. I will bear this in mind as creating a poster to accompany the clip may be a visual aid and make more of an impact.



Lets Kick Racism Out Of Football



This poster clevery uses the corner of the football pitch and use words that you would find are positive on the left hand side (which uses bright colours, and that would be found on a football pitch) and on the right side 'racism' is covered in spikes with a black background, as we know black is known to be a harsh colour often associated with death. The producer has encoded a message that racism is something that can hurt individuals like thorns, and that we need to, at least, stop this in football. This is something that I will need to keep in mind, the use of colours and message I want the audience to decode from my poster and video clip.





When looking at campaigns that try to take a different approach, a good example is this advert trying to reverse the role of racism. In Henry's advert he tries to encourage others to "drown out" racists, where as in this advert the aim is to ridicule those who bring racism to the beautiful game. As mentioned, I would preferably like to make my campaign different and stand out, whether using this method is questionable as it arguably kicks out one type of racism and injects another.