Probably the one of the difficult phases is choosing a product, campaign, or promotional video for your chosen brand name. I started off with a brainstorm and jotted down ideas which I feel would be welcomed by a contemporary audience.
In order to get an idea of what I could do after choosing my specific idea, i visited several different websites to get different perspectives:
Global Warming TV Advert -
http://www.youtube.com/watch?v=QDYwPLA75Ng
Stop Knife Crime -
http://www.crimereduction.homeoffice.gov.uk/stopknifecrime/index.htm
Racism In Football
http://www.kickitout.org/
http://www.youtube.com/watch?v=sYAlWJtOnkQ
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