Before starting this project, the first initial stage is creating a brand name in order for identity. Similar to ‘Nike’, or ‘Adidas’ or even something quite personal and directly related to the product such as ‘Jane Norman’ or ‘Hugo Boss’ each brand has a distinctive identity, logo and tagline which is what one needs to decide before continuing.
I initially brainstormed various different ideas keeping in mind that brand names can be personal, yet commercial as well. Some brand names do incorporate their own names, or someone else’s name. Bearing that in mind, I wanted to keep the name that I am most commonly known as – Nish, rather than my full name (Nishil) as it sounds like it is being dragged on.
Nish Designs was my first name I had thought of, however I wanted something a little different and that would stand out of the crowd. I started playing on the name Nish; Neesh, Niche, Nichè (or Niche), and Nice. Other ideas included incorporating the name (Nish) into existent words: baNish, puNish, vaNish.
After some thought I decided to use the name Niché Designs as it sounds quite professional yet elegant at the same time furthermore, there is a personal touch to this name as Niché sounds like Nish.
As I take a particular interest in sport I aim to base my main ideas around this subject, particularly football, as I’m an avid fan of this sport, from both on and off the pitch. I follow on the pitch action as well as regularly updating myself with initiatives and campaigns the FA are involved in.
